Tulo One is not a choice

A global bed-in-a-box brand we built from scratch. At the time, tulo offered choice when few competitors did. We lasered into that lack of choice with this launch campaign and within a month tulo was rated top 5 mattress in a hotly contested category. Agency: Havas New York Role: Associate Creative Director / Writer

We deliberately created the tulo design system with a three-tiered color code to reinforce choice and let the brand stand apart in a category filled with cliched "sleep" tones.

We also designed the box.

Here's the unboxing video.

Lastly, the brand video.

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