A fresh bed-in-a-box brand we built from scratch. At the time, tulo offered choice when few competitors did. We lasered into that lack of choice with this launch campaign and within a month tulo was rated top 5 mattress in a hotly contested category. Agency: Havas New York Role: Associate Creative Director / Writer
We deliberately created the tulo design system with a three-tiered color code to reinforce the choice message and allow the brand to stand apart in a category filled with cliched "sleep" tones.
We also designed the box.
Here's the obligatory unboxing video. Not as boring as most.
And the brand video.