A new global brand designed to compete in the fierce bed-in-a-box category, tulo offers choice when few other competitors do. After building this eCommerce brand from scratch, tulo was rated a top 5 mattress within a month of launch. The Youtube vids have since amassed over 10 million views.
We deliberately created the tulo design system with a three-tiered color code to reinforce the choice message and allow the brand to stand apart in a category filled with cliched "sleep" tones.
We also designed the box.
Here's the obligatory unboxing video. Not as boring as most.