This content was accompanied a print campaign to reinforce the seriousness of the brand.
AEG Tradesman Series
Tradesmen that use AEG aren’t DIY guys, they're pros who are serious about their tools. To demonstrate this we tracked down trailblazing athletes and tradesmen with an affinity for the brand and documented their stories. As well as industry accolades, the Simon Anderson film was picked up by several film festivals. Agency: BMF Melbourne Role: Copywriter