AEG is a serious power tool brand. The tradesmen that use them aren’t DIY guys, they're professionals who are even more serious about their tools. To demonstrate this we tracked down some of Australia’s finest professionals – trailblazing athletes and tradesmen – and documented their stories. As well as receiving industry accolades, the Simon Anderson piece was picked up by several film festivals. NB. Both films are approx. 6min long.
Agency: BMF Melbourne
This content was accompanied a print campaign to reinforce the seriousness of the brand.