Here's some of the content we created in Mulga's inimitable style:
![](https://cdn.myportfolio.com/8fd54dcd9e8a6ff6c70e9e8db3fb0be8/ee74cab6-6db6-4b73-9a55-7e0eee0c524a_rw_1200.jpg?h=15242af612e4409b64691492a39908a5)
![](https://cdn.myportfolio.com/8fd54dcd9e8a6ff6c70e9e8db3fb0be8/9a620867-7f02-406d-b5c2-a2527c836972_rw_3840.png?h=1eb27583dae4d0c71f8293abe130cc77)
![](https://cdn.myportfolio.com/8fd54dcd9e8a6ff6c70e9e8db3fb0be8/95425b25-11a2-45e5-8980-d448a3b340b3_rw_1920.png?h=afe79a1d2d47aa3f287ef0cf56b5f462)
![](https://cdn.myportfolio.com/8fd54dcd9e8a6ff6c70e9e8db3fb0be8/e74c0c7b-cce4-468a-97ee-0f67588fa460_rw_3840.jpg?h=0923622048a8fa6d809d9b2d7abdf9b2)
A colourful social-first campaign featuring the work of renowned Sydney artist Mulga. It was deliberately designed to break category conventions and engage consumers with HP Plus Instant Ink, a brand in a low interest category in AU/NZ. In doing so we boosted subscriptions by 30%. Agency: Media.Monks Role: Creative Director (and VO)