Here's some of the content we created in Mulga's inimitable style:
World of HP Plus
A colourful social-first campaign featuring the work of renowned Sydney artist Mulga. It was deliberately designed to break category conventions and engage consumers with HP Plus Instant Ink, a brand in a low interest category in AU/NZ. In doing so we boosted subscriptions by 30%. Agency: Media.Monks Role: Creative Director (and VO)