Global TVC
We also created a local version for the Malaysian market, set in the bustling late night food scene so prevalent in the national culture.
Panadol Rapid
Global campaign for Panadol Rapid, designed to inject the brand with vitality and steer it away from its historically clinical nature. Spearheaded by a dialogue-driven TVC — a first for Panadol global work — this campaign became the benchmark for creativity at GSK. Agency: Grey Singapore Role: Associate Creative Director / Writer