IN SHORT: Head Creative at Media.Monks Singapore, I'm a globally-minded leader with a strategic mind and experience in New York, Amsterdam, Singapore and Melbourne. I'm a passionate advocate of Diversity & Equality and one of the rare creatives to study an MBA.
EXPERIENCE: After gaining entry to Australia’s premier advertising course (AWARD School), I was one of two students selected for the DDB Launchpad Program as a Copywriter. From there I worked at several of Melbourne's best agencies then shifted to Singapore to run the complex global Panadol account, until I was recruited to join Havas New York. I then relocated to Amsterdam where I worked in-house at bunq, a fintech unicorn, before joining the digital powerhouse that is Media.Monks. I'm now back in Singapore, where I was relocated to grow the Media.Monks presence in APAC.
I've had 17+ years experience and won over 100 creative and effectiveness awards at Cannes, D&AD, Webbys, Clios, Spikes and more, including 6 Grand Prix. I've been on juries at advertising shows around the world, taught AWARD School twice and taken Melbourne’s finest under my guidance in the MADC Mentor Program. Other highlights include helping to convince the Victorian Govt to spend $22 million on a client on the brink of collapse.
BRANDS: Google, Puma, Netflix, evian, LG, Fanta, Stella Artois, Honda, Schweppes, Ryobi, 7-Eleven, Liberty Mutual Insurance, Panadol (GSK), SPC Ardmona, Amnesty International, bunq, AEG Powertools, ANZ Bank, BabyLove (Unicharm), Cracker Barrel, Heinz, Sensis (Telstra), PZ Cussons, Lumo Energy, MyCareer, tulo (Mattress Firm) & K-Y.
AGENCIES: Media.Monks (Amsterdam & Singapore), Havas New York, Grey Singapore, Leo Burnett Melbourne, BMF Melbourne, DDB Melbourne.
A BIT ABOUT ME: Like any good Aussie I love the beach and anything sporty. I keep my mind limber playing Scrabble in English & German and torture myself with long distance running and golf. Occasionally at the same time—I’m the 2013 Geelong Speed Golf Champion. Top that! Oh hang on, I can. I also hold the Guinness World Record for the Fastest Half Marathon Dressed as a Monk. And I promise I'm much humbler than this profile makes me sound.