IN SHORT: Currently based in Amsterdam, I'm a global creative with a strategic mind, a curious appetite for data and a passion for non-traditional ideas, especially those with cultural impact. I’m not truly satisfied until politicians talk about my work. With experience in the USA, Singapore and Australia, I was recently ranked #43 most awarded copywriter in the world (Big Won Report 2016). I am also sharpening my knowledge with an Executive MBA at the Berlin Creative School of Leadership.
EXPERIENCE: After gaining acceptance into Australia’s premier advertising course (AWARD School), I was one of two students selected for the DDB Launchpad Program. I worked at several of Melbourne's best agencies then relocated to Singapore to run the complex global Panadol account, after which I was recruited to join Havas New York. In total I've had over 10 years integrated experience across a range of clients, in almost every medium, and won over 100 creative and effectiveness awards.
Other highlights include having a piece of branded content considered an official selection at the Byron Bay International Film Festival and convincing the Victorian Govt to spend $22 million on a struggling client. I have also taught AWARD School twice and taken Melbourne’s finest under my guidance in the MADC Mentor Program.
BRANDS: Honda, Panadol (GSK), Liberty Mutual Insurance, Amnesty International, Schweppes, Ryobi, ANZ Bank, 7-Eleven, SPC Ardmona, Air Wick, AEG Powertools, Sensis (Telstra), PZ Cussons, Unicharm, tulo (Mattress Firm), K-Y, MyCareer.com.au, Lumo Energy, Yoplait, Cracker Barrel and Heinz.
AGENCIES: Havas New York, Grey Singapore, Leo Burnett Melbourne, BMF Melbourne, DDB Melbourne.
A BIT ABOUT ME: Like any good Aussie I love the beach and anything sporty. I also enjoy Scrabble (in English and German), long distance running and golf. Occasionally at the same time. I’m the 2013 Geelong Speed Golf Champion. Top that! I also won the 2014 Salomon Trail Running Series (Short Course) and qualified for the 2016 Boston Marathon.