IN SHORT: Currently at MediaMonks Singapore, I'm a global creative with a strategic mind and passion for non-traditional ideas, especially with big cultural impact. I’m not truly satisfied until politicians talk about my work. With broad experience in the USA, Netherlands, Singapore and Australia, I'm a passionate supporter of diversity & equality and proud member of the Executive MBA program at the Berlin Creative School of Leadership.
EXPERIENCE: After gaining entry to Australia’s premier advertising course (AWARD School), I was one of two students selected for the DDB Launchpad Program. From there I worked at several of Melbourne's best agencies then shifted to Singapore to run the complex global Panadol account, until I was recruited to join Havas New York. I then relocated to Amsterdam (call Disney, it's a love story) where I worked in-house at bunq, an emerging fintech start-up, before joining the digital powerhouse that is MediaMonks. I'm now back in Singapore, where I was brought across to build the MediaMonks APAC team.
In this time I've had 13+ years experience and won over 100 creative and effectiveness awards at Cannes, D&AD, Webbys, Clios, Spikes and more, including 6 Grand Prix. Currently an FWA judge, I have been on juries at advertising shows around the world, taught AWARD School twice and taken Melbourne’s finest under my guidance in the MADC Mentor Program. Other highlights include having branded content chosen as an official selection at an International Film Festival and convincing the Victorian Govt to spend $22 million on a client about to collapse.
BRANDS: Google, Puma, Netflix, Honda, Schweppes, Ryobi, 7-Eleven, Liberty Mutual Insurance, Panadol (GSK), SPC Ardmona, Amnesty International, bunq, AEG Powertools, Unicharm, Cracker Barrel, Heinz, Sensis (Telstra), PZ Cussons, tulo (Mattress Firm), K-Y, MyCareer, Lumo Energy andANZ Bank.
AGENCIES: MediaMonks (Amsterdam & Singapore), Havas New York, Grey Singapore, Leo Burnett Melbourne, BMF Melbourne, DDB Melbourne.
A BIT ABOUT ME: Like any good Aussie I love the beach and anything sporty. I keep my mind limber playing Scrabble in English & German and torture myself with long distance running and golf. Occasionally at the same time. I’m the 2013 Geelong Speed Golf Champion. Top that! Oh hang on, I can. I also hold the Guinness World Record for the Fastest Half Marathon Dressed as a Monk. And I promise I'm much humbler than this profile makes me sound.